at georgia, our goal is to make your new favorite dress! WE’RE NOT BIG FANS OF THOSE FAST FASHION PURCHASES THAT JUST HANG AROUND IN YOUR CLOSET unworn or END UP IN A LANDFILL. WE HOPE THAT BY INVITING YOU TO BE PART OF THE DESIGN PROCESS, SHARING JUST HOW YOUR GARMENT IS MADE (YOU CAN FOLLOW ALONG ON OUR INSTA STORIES TO WATCH YOUR PIECE COME TO LIFE!), AND OUR QUALITY CRAFTSMANSHIP WILL ENSURE THAT YOU’LL LOVE YOUR GEORGIA DRESS FOR YEARS TO COME!
GEORGIA is the brainchild of designer Kelsey randall. best known for redefining couture for a younger, rock’n’roll generation, kelsey wanted to create a line of size inclusive dresses that embraced the sustainable and ethical principles of her namesake collection, but were more affordable and geared towards everyday wear.
at georgia, we craft every piece in new york city, focusing on made-to-order bespoke dresses. if you just can’t wait for us to make you a custom dress, we offer a limited selection of buy now dresses in our shop.
WE DROP NEW FABRIC STORIES AND STYLES EACH SEASON. bUT DON’T WORRY, THAT DOESN’T MEAN ANY OF OUR DRESS STYLES GO OUT OF FASHION. WE BELIEVE IN TIMELESS - NOT TRENDY - PIECES, SO YOU CAN ALWAYS ORDER YOUR FAVE PIECES FROM US.
at georgia- we’ve adopted the popular sustainability slogan “good for the earth, good for the people” as our guiding principle. Ethical MANUFACTURING, low waste PRODUCTION, FAIR WAGES, and crafting high quality, timeless designs are the cornerstones of our company.
we are committed to sustainability, open and honest about our production practices, and striving to do better every day.
here are some of the steps we take to insure we’re creating a product you can be proud of:
paying our seamstresses a fair wage
working with reputable fabric mills
sourcing deadstock fabrics
cutting to order rather than making excessive stock
patterning our ruffles in a way that eliminates waste
crafting accessories from scrap fabric
PHOTO BY RUTHIE DARLING
raised in atlanta, georgia - kelsey fondly remembers begging her mother to buy her bridal magazines, from which she would study trends, cutting out her favorite images to make collages. After first encountering Alexander McQueen’s work, she completely fell in love with the drama and beauty of his runway shows and designs, knowing from that moment that she wanted to be a fashion designer.
Kelsey attended the Parsons School of Design (Class of 2009), winning the Parsons Critic’s Choice Award in 2008. While interning at Bill Blass, she worked under both Prabal Gurung and Peter Som. Kelsey also worked at French womenswear brand Lilith for nine years, during which she gained extensive experience in wholesale and brand management.
in 2015, she launched her eponymous WOMENSWEAR LINE KELSEY RANDALL. lIKE GEORGIA, THE PIECES FROM THE COLLECTION ARE MADE-TO-ORDER WITH A FOCUS ON SUSTAINABLE AND ETHICAL DESIGN PRACTICES. KELSEY’S DESIGNS HAVE FREQUENTLY APPEARED IN SUCH PUBLICATIONS AS vOGUE, hARPER’S BAZAAR, ELLE, NYLON, wwd, new york magazine, and teen vogue. from Lizzo to lorde, she is the go-to designer for rock stars.
follow kelsey on instagram @kelsey.randall
